CPG Summit: Day 1 Afternoon & Evening
During Summit, the mornings are the general sessions and the afternoons are the breakouts. Most of the breakouts are sales pitches, but you do learn about the methodology people are using to get their results. If you understand the methodology and the output, you can reverse engineer the tool and determine the critical deficiencies. Attended the session on “Generating Actionable Consumer and Brand Insights from Blogs, Boards, and Internet Newsgroups.” This is an IBM partner solution, where they use an enhanced search to identify, group, and report on mentions in viral communities like blogs and boards. I’ve seen this technology before and it looks like they’ve improved the text grouping capabilities. They still haven’t...