Rob Saker's Blog

Recommended Reading

• MillerCoors Creates Craft Beer Company
  Topic Origin: Beer News
• Why Buying Marketing Data Is like Buying a Used Car
  Business marketers have long been wary about the reliability of the names and contact information they buy from suppliers known as compilers. Is the phone numbe...
• Economics focus: Agents of change
  Conventional economic models failed to foresee the financial crisis. Could agent-based modelling do better?MAINSTREAM economics has always had its dissidents. B...
• How to Drive Change the IDEO Way
  Earlier this week I enjoyed listening to Bruce MacGregor, Managing Partner of design giant IDEO, at the Sustainable Brands Conference in Monterey, CA. His talk...
• In Defense of Libertarianism
  To my left-liberal Democrat friends: As you engage in intellectual dishonesty using Rand Paul’s silly comments on the 1964 Civil Rights Act to misrepresen...
• How Coke and Pepsi Are Using Social Media to Build Their 'Trust Banks'
  Coke and Pepsi are very active in social media, and I think their hard work is helping to build up a bank of trust with their audiences. As has been widely rep...
• "Private Label is a Big Opportunity for Us"
  So said 7-Eleven chief Joe DePinto to Bloomberg two years ago, when he made the prediction that 7-Eleven's share of private label in his stores would expand fro...
• Consumer-Goods Makers Pour Out Ads
  Household-goods makers like PG, Colgate-Palmolive, Kimberly-Clark and Clorox are cranking up their advertising, hoping to coax people to spend amid signs of an...
• Plugin by C. Murray Consulting