Recommended Reading
- MillerCoors Creates Craft Beer CompanyTopic Origin: Beer News
- Why Buying Marketing Data Is like Buying a Used CarBusiness marketers have long been wary about the reliability of the names and contact information they buy from suppliers known as compilers. Is the phone numbe...
- Economics focus: Agents of changeConventional economic models failed to foresee the financial crisis. Could agent-based modelling do better?MAINSTREAM economics has always had its dissidents. B...
- How to Drive Change the IDEO WayEarlier this week I enjoyed listening to Bruce MacGregor, Managing Partner of design giant IDEO, at the Sustainable Brands Conference in Monterey, CA. His talk...
- In Defense of LibertarianismTo my left-liberal Democrat friends: As you engage in intellectual dishonesty using Rand Paul’s silly comments on the 1964 Civil Rights Act to misrepresen...
- How Coke and Pepsi Are Using Social Media to Build Their 'Trust Banks'Coke and Pepsi are very active in social media, and I think their hard work is helping to build up a bank of trust with their audiences. As has been widely rep...
- "Private Label is a Big Opportunity for Us"So said 7-Eleven chief Joe DePinto to Bloomberg two years ago, when he made the prediction that 7-Eleven's share of private label in his stores would expand fro...
- Consumer-Goods Makers Pour Out AdsHousehold-goods makers like PG, Colgate-Palmolive, Kimberly-Clark and Clorox are cranking up their advertising, hoping to coax people to spend amid signs of an...
- Plugin by C. Murray Consulting
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