Marketing Insights and Analysis
I’ve compiled a list of free, downloadable data sets that are useful for analytic & forecasting efforts. This list is by no means exhaustive and will be certain to evolve with time.
Tools to help ensure optimal performance and availability have been available to large commercial sites for years, but the cost of these capabilities has left them out of reach of the average web site operator. The existing technologies have also dealt largely with the big opportunities, allowing developers to become lazy in their coding practices.
2010 sees the introduction of two key developments that will drive additional innovation and adoption of affordable performance technologies to the masses.
While large sites focus on content delivery networks and loading up on big iron to more quickly process requests, small web site operators that intelligently approach the problem can compete with large web site operators by making small optimizations.
What is the size of the opportunity with these changes? 20-25% reduction in response time. That reduction in effort also reduces the load on web and application servers, allowing them to focus on serving the dynamic elements of your site. Before pursuing advanced capabilities, consider whether reducing 25% of your load is worth the effort.
Information is essential in generating good insights, but it cannot be a crutch in making decisions. The posts here are intended to explore and are not perfect, but that's part of the point.