Marketing Insights and Analysis
New ideas or great evolutions of existing ideas are often followed by a change in the preferences of consumers, or shifts in the marketplace.
The majority of the sessions and activity seems centered around day 1, and for whatever reason I always have a firedrill to deal with on day 2. I was dealing with a recall last year, and this year I was dealing with an extract we were manually creating. Not sure who the winner is, but [...]
We’re staying at the Gaylord Palms Resort in Kissimmee, Florida. The exterior of the hotel is built in classic, grand Florida style and reminiscent of the Breakers. The interior of the hotel consists of a very large atrium and two smaller atriums. The main atrium is large enough to house a ballpark, while the two [...]
During Summit, the mornings are the general sessions and the afternoons are the breakouts. Most of the breakouts are sales pitches, but you do learn about the methodology people are using to get their results. If you understand the methodology and the output, you can reverse engineer the tool and determine the critical deficiencies.
Attended the [...]
I’ve been looking forward to this summit for a while. My primary objective in attending the summit this year is to learn more about how we can potentially move to a more integrated use of IRI data. There are many technical and business processes that need to be identified and resolved prior to any advanced [...]
We had the welcoming reception Monday night. In the middle of the hotel atrium is a replica of Ft. Augustine, the original fort and settlement in North America. To put this in context, the central atrium of the Gaylord appears large enough to house a major league baseball field.
Despite what the title implies, this isn’t about the residents of Orlando (well, maybe a little). To the Northwest of Orlando (near Clermont) is the Showcase of Citrus, or what I affectionately call the World of Fruit (WoF).
4:30 AM should never be the beginning of a long day, but that’s where I found myself on Saturday. Thinking I’d have the airport and red-eye flights to myself, I booked the first flight out on Saturday. Imagine my surprise when I found the airport full with several hundred people in lines for nearly all airlines.
Information is essential in generating good insights, but it cannot be a crutch in making decisions. The posts here are intended to explore and are not perfect, but that's part of the point.