Marketing Insights and Analysis
I’ve been looking forward to this summit for a while. My primary objective in attending the summit this year is to learn more about how we can potentially move to a more integrated use of IRI data. There are many technical and business processes that need to be identified and resolved prior to any advanced [...]
We had the welcoming reception Monday night. In the middle of the hotel atrium is a replica of Ft. Augustine, the original fort and settlement in North America. To put this in context, the central atrium of the Gaylord appears large enough to house a major league baseball field.
4:30 AM should never be the beginning of a long day, but that’s where I found myself on Saturday. Thinking I’d have the airport and red-eye flights to myself, I booked the first flight out on Saturday. Imagine my surprise when I found the airport full with several hundred people in lines for nearly all airlines.
Information is essential in generating good insights, but it cannot be a crutch in making decisions. The posts here are intended to explore and are not perfect, but that's part of the point.