Marketing Insights and Analysis
The government released facts on it’s “Cash for Clunkers” program. This program was positioned as a way to assist an industry in trouble and reduce the carbon impact of cars by improving fuel economy.
While it’s too early to determine the true impact of the program, the initial facts do illustrate some interesting findings.
I will be participating on a panel on Tuesday, July 21, 2009 at the New York Festivals International Advertising Awards discussing “How to Profit from It & Get Clients to Buy Into It.” You can find more information on the panel at the NYF International Ad Awards web site.
I had the opportunity to meet and share a few drinks with Alan Wolk last night. Alan is a bright guy who works with great brands on identifying how they explore and engage in the social media space.
We’re frequently asked by non-Twitter users what Twitter is and what it’s all about. My friends understand it’s social, and typically lump it in together with Facebook, MySpace and even LinkedIn, and IM (depending on level of knowledge).
Oprah Winfrey was introduced to Twitter on April 17, 2009 by Evan Williams and Ashton Kutcher. Within moments of her first tweet, thousands of people responded to her.
This could have been a transformative moment in media. For a brief moment, television’s arguably most successful personality was engaging directly with her audience in a dynamic conversation. Instead, Oprah stuck to the traditional broadcast metaphor that built her empire, and with which she was comfortable. @Oprah’s limited replies to people, other than celebrities for dinner invitations, supports that she’s not leveraging Twitter as a conversation tool.
If you’re reading this during the Razorfish Client Summit, I’m hoping it’s because I had the #1 organic spot for razorfunfish on Google. I had to leave early this AM on the redeye to Atlanta for another work engagement, but I’ve asked our Razorfish team be my representative. They asked that I blog about how I seized 31 on Google for the ‘razorfunfish’ term.
Razorfish is running a meme experiment to see how we can drive traffic around an idea. They’ve coined the term razorfunfish to see who can generate traffic.
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yahooBuzzArticleHeadline = “Social Meme Experiment”;
yahooBuzzArticleId = “http://www.robsaker.com/2009/04/23/social-meme-experiment/”;
[...]
We’re at Razorfish Client Summit in Las Vegas, and they mentioned that there were no term matches for razorfunfish on Google. They then cryptically explained to watch tomorrow (Thursday).
I noticed a troubling trend during a recent bout of insomnia. A down economy brings out the worst in some firms. We’re seeing more ads featuring cash for jewelry and annuities. There are several companies that are running “cash now” advertisements. J.G. Wentworth and Peachtree were the most common advertising companies.
Twitter has been described as a venue for narcisisstic personalities. There have been several posts about the different personality types on Twitter, but the one thing with which everyone seems to agree is Guy Kawasaki is an evil, narcisisstic Twitter spammer.
An interesting conversation has been occurring on Twitter debating the measurability of social media. Social media advocates are arguing that social media offers measurement greater than most traditional marketing channels, while detractors claim everything including that social media is outright unmeasurable. Omniture recently announced the ability to measure Twitter, and I expect a syndicated provider such as IRI or Nielsen to announce a BuzzMetrics type of capability for Twitter anyday.
While people are debating the measurability (and viability) of social media, they’re glossing over the most important aspect of the conversation.
What are we measuring?
Information is essential in generating good insights, but it cannot be a crutch in making decisions. The posts here are intended to explore and are not perfect, but that's part of the point.