There are two kinds of people in the world, observers and non-observers…” – John Steinbeck
The Story on Rob Saker
By day I am a Data & Analytics leader in Consumer Packaged Goods industry, presently at @CROSSMARK but a vet of @MillerCoors and @ConAgraFoods. You can find more information on my executive biography below, or visit my professional profiles at LinkedIn or ResumUp.com.
Prior to joining the CPG industry, I participated in many now defunct or acquired startups in the digital and Internet industries, including telecommunications and digital media.
When not working, I am an avid explorer and nature lover and can be found on the road or hiking trails with my constant loyal companion Gus. I’ve had epic hikes in coastal Maine, snowshoeing in the Rocky Mountains, kayaking and hiking in the islands of northern Wisconsin, and recently completing the Georgia section of the Appalachian Trail among many treks. The photography on this site is largely from my treks, but I can be found with a camera in my truck at most times.
All photos on this site are free to enjoy and use for non-commercial use. For commercial licensing, please contact me below.
Rob Saker Executive Biography
A proven analytics technology leader known for transforming how companies leverage information to drive better decisions, Rob Saker offers a unique mixture of business acumen, analytic capability development, and IT management. He brings 20 years of business technology experience, with over 10 years specifically focused on forming and advancing analytic capabilities at leading Consumer Packaged Goods firms.
Rob is presently the Chief Data Officer at CROSSMARK where has responsibility for the firm’s enterprise wide data and information governance, control, policy development, and effective exploitation. CROSSMARK works with hundreds of consumer goods manufacturers and leading retailers to effectively activate and grow brands.
At MillerCoors, Rob was the Analytics leader for their Business Transformation program, working across breweries, Supply Chain, Commercial and Enterprise organizations to transform the role of analytics within the organization. In addition to operational analytics and business intelligence, he has also led analytic efforts in emerging spaces including the development of the Digital Analytics Strategy and the introduction of social media analytics within MillerCoors.
At ConAgra Foods, Rob led the Marketing Technology organization. During his tenure at ConAgra he oversaw the transformation of digital technology platforms, including the introduction of a real-time analytic decision management platform that enabled precise ROI measurement and provided individualized experiences for 10+ million digital consumers. Prior to ConAgra Foods, Rob held various technical and business consulting roles including several technology and digital startups.
Rob holds a Master of Business Administration from the University of Nebraska at Omaha. He actively collaborates with other leading Consumer Goods firms on boards and alliances.