This tweet is a departure from the usual photo. I attended the 2013 MillerCoors Distributor Convention at the Marriott World Center in Orlando, Florida. By good luck, I happened to be late to the kickoff and standing on the side of the conference room where Brad Keselowski made an entrance in the Miller Lite Blue Deuce (disclaimer: I am an employee of MillerCoors). I saw the car in the back of the room and thought to pull out my iPhone and record it.
I had no advance knowledge of Keselowski’s entrance in the #2 Blue Deuce car, let alone what he would ultimately do to the carpet! All NASCAR cars are loud – 750 horsepower barely contained in a steel body – but a NASCAR car inside a conference facility is on a different level.
A few clicks and shares later, the video has been shared with over 1.5 million people, viewed nearly 100k times on YouTube, and shown on ESPN, FoxSports and before the Las Vegas NASCAR race.