Marketing Insights and Analysis
I continued my journey to Loudonville and the Mohican State Forest area for a family reunion today. I began my journey at the midway point in Indiana Dunes National Lakeshore.
Indiana Dunes National Lakeshore is not a quiet campground. It is surrounded by highways and railroads, and is too far away from the beach to have any noise cancelling effect. Tents are already not good for light or sound insulation. The constant traffic from the road, trains, and the early sun caused Gus to be awake most of the night.
Gus is an early riser anyway, rising at first light so we don’t lose a moment of play time. I have to keep my room at home dark or I end up being awoken at 5:00 AM in the Summer. He will sit with complete dedication on the bed, his head overlooking mine, eyes locked on my face, monitoring for the slightest indication that I am awake. If I so much as crack an eye lid… play time. And let me tell you, waking to the face of a schnauzer 6 inches from your face is somewhat disturbing!
I got to sleep around midnight and was awoken by the engine brakes of a truck at 6 AM. I quickly decided it was futile trying for more sleep and packed my tent and hit the road. We were back on the highway around 7 AM, sans shower or coffee.
The area of Indiana between Gary and South Bend is in great need of additional coffee outlets. Perhaps Starbucks should relocate some of the 600 outlets slated for closure to this seriously underserved area? I did find a coffee location about 30 miles into the drive and color started coming back to the otherwise gray world.
The drive to Loudonville was uneventful. Western Ohio is light industry and agrarian. The area near Toledo is a very significant melon producing area. Drove by a field that had cars in various parts, almost as if a prank or some wierd alien abduction/repatriation.
Milan, Ohio is the birthplace of Thomas Edison. A bar in Milan read, “Welcome Bikers”. The bar had no window and a gravel parking lot.
As you neared Loudonville, the terrain became hillier and more densely covered with trees. We arrived Loudonville around 2 PM.
I stayed at the Mohican Adventures campground, which is a complex of RV campsites, cabins of multiple sizes, and tent campsites. There are essentially two halves of the park split by a stream. The right half is fairly flat, and the dominant feature is the large lake in the middle of the park. The left half is a substantial large hill/small mountain, densely covered with hemlocks, pines, and other large trees.
The right half:
On the left half:
My tent campsite was on the mountain area, set back in a cul-de-sac with two other locations where my cousins would be staying. It seemed secluded, but we later learned that the views from above had clear lines of sight into our campsites.
After setting up, Gus and I head to my folks location in the RV/camper area. Their lot backed to a stream and woods on the far bank, had an empty lot on one side and my uncles camper on the other. The small stream behind them emptied into a slightly larger stream 40 feet away. This is the same sream that bisects the park. It’s a nice feature, providing a flat riverbed and intermittent small waterfalls. The campsites that back up to the stream aren’t the most scenic, but you have the constant sound of the water falling while you sleep.
After catching up with everyone, Gus and I headed down to the lake for a swim. A couple pointers before you take your dog swimming:
Gus and I made our way to the lake with a floating retriever toy. There were a few people around the beach when we started, and more so when we finished. If you’ve never seen a dog retrieve toys from the water it’s a cool sight. When a dog likes swimming and playing fetch, they love retrieving in the water. It’s a fun source of exercise that keeps them cool.
If you’ve never seen a 23 lbs. miniature schnauzer retrieve in the water, it’s even better. Bigger dogs are good at retrieving partly because they are better able to swim. Gus has to work pretty hard to get to the toy, retrieve it, and come back. I’d toss the toy 30 feet out, he’d rush out to the water, and bring it back.
We started attracting a crowd, and Gus started retrieving the toy back to the cute girls at the beach (good dog!). We called it quits after 45 minutes and headed back to the campsite.
Gus crashed in my lap that night near the campfire, completely exhausted from the day’s travel and exercise. A tired dog is a happy dog.
Information is essential in generating good insights, but it cannot be a crutch in making decisions. The posts here are intended to explore and are not perfect, but that's part of the point.
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